Contact Us
If you have any questions or would like to contact us for any business opportunities, please feel free to send us a message below.
HEADQUARTERS
Beijing
Haikou
No.30 Anli Road, Beijing, China
client@tojoy.com
Unit 5105,51/F.,The Center,
99 Queen's Road Central, Hong Kong
info@tojoyglobal.com
Shanghai
50/F, South Building, Sunshine
Binjiang Center, 899 Ruining Road,
Xuhui District, Shanghai
Hong Kong
Floors 2-3, Building 4, Longhua
Industrial Park (TOJOY Building), No. 84
Haixiu Avenue, Longhua District, Haikou
Contact Us
If you have any questions or would like to contact us for any business opportunities, please feel free to send us a message below.
HEADQUARTERS
Beijing
No.30 Anli Road, Beijing, China
client@tojoy.com
Shanghai
50 / F, South Building,
Sunshine Binjiang Center, 899 Ruining Road,
Xuhui District, Shanghai
EUROPE
Paris
27 Avenue de l’Opéra, 75001 Paris, France
emea.west@tojoyglobal.com
Haikou
Floors 2-3, Building 4, Longhua Industrial Park (TOJOY Building), No. 84 Haixiu Avenue, Longhua District, Haikou
Hong Kong
Unit 5105,51/F.,The Center,99 Queen's Road Central, Hong Kong
info@tojoyglobal.com
About TOJOY
China's leading business resource-sharing service platform and one of the earliest pioneers in the sector. TOJOY accelerates enterprise growth by pairing strategic partners and unlocking shared business resources across China and beyond. Between 2022 and 30 June 2025, TOJOY
facilitated over 10,000 acceleration collaborations.
Chairman and CEO
GE Jun
Mr. GE has over 30 years of experience in corporate management and international business development.
Previously, Mr. GE served as Global Vice President at Intel, Apple, and NVIDIA, where he led the strategic development of these technology leaders in China and across the Asia-Pacific region.
Mr. GE obtained a bachelor’s degree in international economic law from East China University of Political Science and Law in the PRC in July 1986, a Juris Doctor degree from Northwestern School of Law of Lewis and Clark College in the United States in December 1995, and a master’s degree in business administration from the Chinese University of Hong Kong in Hong Kong in December 2000.
Mr. GE has been recognised with multiple industry and leadership awards. In November 2021, he received the Most Influential CEO Award from China Business Journal. In December 2021, he was awarded the Social Responsibility Entrepreneur Award by CHIRC, and the Most Innovative Enterprise Leader Award by the China Cultural Management Association. In July 2023, he was named Economic Person of the Year in Brand Influence by the Brand Influence Development Forum. In September 2023, he received the ESG Elite Award from the Institute of ESG & Benchmark in Hong Kong.
Business Model
Case Studies
A smart community advertising solution provider (Customer X)
Customer X, a leading provider of intelligent community access control monitors in China, offers integrated smart community building access and safety management systems, featuring one-stop, multi-channel advertising solutions across its extensive screen network. Customer X partnered with us in 2020 to accelerate its network expansion. During our service period, we thoroughly analyzed the business model of Customer X and conducted research on industry trends as well as key competitors, highlighted the core strengths and values of Customer X’s business models, identified areas of improvement and uncovered market opportunities for rapid growth. We crafted the collaboration plan for Customer X on an equipment operation on behalf scheme, where traditional businesses purchase the monitors installed at community gates from the Customer X and share the revenue generated from services of the equipment on a pre-agreed amount.
From January 2021 to November 2021, we organized more than 150 online and offline roadshows for Customer X. Through our targeted outreach of traditional businesses, we helped Customer X establish collaborations with more than 100 traditional businesses. Through these collaborations, Customer X received a total collaboration fees of approximately RMB130 million and deployed over 18,000 new access control monitors within a 20-month period. Customer X was subsequently listed on NASDAQ, with an opening market capitalization of approximately RMB4,300 million. By providing business acceleration services, we earned cash-based service fees and also received approximately 9.3% of the equity interests in Customer X as considerations for our services.
An AI educational robot provider (Customer Y)
Customer Y is a leading enterprise in China’s AI education sector with headquarters located in Beijing, China. Customer Y partnered with us in 2022 to accelerate its business. During our service period, we gained an in-depth understanding of the intersection of AI technology and education industries, based on which we tailored a collaboration plan for Customer Y and developed a series of market expansion strategies. Under the collaboration plan we crafted for Customer Y on an equipment operation on behalf scheme, traditional businesses finance intelligent education robots and related systems for deployment in schools and for use in learners’ extracurricular activities, sharing revenues from the business operation. This collaboration plan also enables traditional businesses with local market resources to participate in the value chain of AI educational robots.
As of June 30, 2025, we organized more than 500 online and offline roadshows for Customer Y. Through our targeted outreach of traditional businesses, we facilitated collaborations between Customer Y and more than 1,000 business owners. Through these collaborations, Customer Y commercialized its AI educational robots in the end market, quickly recovered cash flows and achieved sustainable business development. Customer Y also established multiple business operation centers, and comprehensively expanded its business network. Through our services, Customer Y’s enterprise value has been further recognized by existing and potential external equity investors. By providing business acceleration services, we earned cash-based service fees totaling over RMB157 million while also receiving equity interest in Company Y as considerations for our services, thereby participating in our customer’s long-term growth.