Made-to-measure men’s suits and a seamless online-to-offline model.
Founded in 2014, Hanbond was among the first in China to provide personalized tailoring services, utilizing VR design technology and an O2O platform.
The Beijing-based company offers a selection of elegant designs and a variety of premium fabrics sourced from top suppliers across the globe.
While off-the-rack clothing still dominates China’s retail apparel industry, the market has seen a growing demand for custom-made high-end clothing with the rise of a fashion-conscious middle class.
Hanbond stands out among its rivals for its automatic inspection system and modular workflow, which standardize the production process. Its precise measurement technology and online-to-offline business model have helped it achieve a repeat purchase rate of 70%.
Through partnering with ToJoy, Hanbond has signed on with 143 joint-operating partners and operates 128 stores nationwide by the end of 2018. Its valuation has soared from $7.8 million USD to $95 million USD, making it the largest MTM menswear brand in China. In 2018, Hanbond joined the Italian Trade Promotion Agency.
4 → 128
$8 → $148