Growth &
Happiness
“Our mission is to help companies become the Unicorns of their industries and at the same time bring happiness to our businesses, investors, and operating partners.”
– Mr. Lu Junqing, Founder and Chairman, ToJoy Holding Group

Growth & Happiness
“Our mission is to help companies become the Unicorns of their industries and at the same time bring happiness to our businesses, investors, and operating partners.”
– Mr. Lu Junqing, Founder and Chairman, ToJoy Holding Group
NETWORK
THE TOJOY ADVANTAGE
Alongside the resources of our business platform, ToJoy has developed networks around the world in order to spread our core philosophy of maximizing happiness.
We are a strong champion of corporate philanthropy and strive to help make the world a better place:

CHINA'S
FIRST BUILT
“Franchise Business” Accelerator
By leveraging our exclusive 700,000-member network of investors and local operating partners, we facilitate the growth of businesses across hundreds of Chinese cities. Our unique step-by-step acceleration model provides financial and operational support to ensure your company’s success in China.
“Intrapreneurship” Incubator
Launched in 2000, this program provides hands-on coaching for employees of ToJoy and of ToJoy portfolio companies who wish to become upper level managers. As of 2016, the program has successfully nurtured 4 board members, 4 CEOs, 53 general managers, 120 executive officer, and 118 departmental managers.
“Four Days, Six Hours” Program
ToJoy employees work for 6 hours a day & 4 days a week. Since the implementation of the program, measurements of employee productivity, creativity, and job satisfaction have dramatically increased.
“Franchise Business” Accelerator
By leveraging our exclusive 700,000-member network of investors and local operating partners, we facilitate the growth of businesses across hundreds of Chinese cities. Our unique step-by-step acceleration model provides financial and operational support to ensure your company’s success in China.
“Intrapreneurship” Incubator
Launched in 2000, this program provides hands-on coaching for employees of ToJoy and of ToJoy portfolio companies who wish to become upper level managers. As of 2016, the program has successfully nurtured 4 board members, 4 CEOs, 53 general managers, 120 executive officer, and 118 departmental managers.
“Four Days, Six Hours” Program
ToJoy employees work for 6 hours a day & 4 days a week. Since the implementation of the program, measurements of employee productivity, creativity, and job satisfaction have dramatically increased.
EXPENSION
TOJOY
ToJoy is headquartered in Beijing, with 120 majority-owned or wholly-owned subsidiaries, 5000 employees, and 37 regional offices across China.
ToJoy also has offices in Hong Kong, New York City, Vienna, Toronto, Paris, Bangkok, Mexico City, San Jose (Costa Rica), and Maastricht.
