The TOJOY

Acceleration Model

Why TOJOY approach stands out

The TOJOY platform harnesses the immense potential of millions of SME owners, leveraging their deep understanding of local markets, business acumen, and access to valuable resources. Through strategic partnerships with innovative businesses, this powerful combination creates a unique opportunity for mutually beneficial growth and the birth of countless unicorns.

The TOJOY

Acceleration Model

Why TOJOY approach stands out

The TOJOY platform harnesses the immense potential of millions of SME owners, leveraging their deep understanding of local markets, business acumen, and access to valuable resources. Through strategic partnerships with innovative businesses, this powerful combination creates a unique opportunity for mutually beneficial growth and the birth of countless unicorns.

Services Model

Project  Selection Criteria

Project Selection Team

200+ project development experts in the Northern, Eastern and Southern Project Development Groups, covering major cities across multiple industries in China.

  • 95% with VC/PE background
  • 49% with master’s degree or above

Project  Development Process

Business Matching Process

Risk Control: 3+1

Profit Model

Profit Model

Cash for Service (CFS)

+

Equity for Service (EFS)

Why EFS?

A mutually beneficial option for both TOJOY and innovative businesses

  • Innovative businesses need cash in development phase
  • EFS lowers cash investment needed for access to services
  • TOJOY receives more value from equity in longer term