The TOJOY

acceleration model

Expanding to China & Scaling in China

By leveraging our 1,000,000-member network of investors and local operating partners, we facilitate the growth of businesses across hundreds of Chinese cities. Our unique step-by-step acceleration model provides financial and operational support to ensure your company’s successful landing and sustained growth in China

The TOJOY

acceleration model

Expanding to China & Scaling in China.

By leveraging our 1,000,000-member network of investors and local operating partners, we facilitate the growth of businesses across hundreds of Chinese cities. Our unique step-by-step acceleration model provides financial and operational support to ensure your company’s successful landing and sustained growth in China

SELECTION

STEP 1

TOJOY Selects Suitable Companies with Successful Business Models to Enter China

We use the following criteria to ensure competitiveness of foreign companies in China:

CHINESE CONSUMER DEMAND
FINANCIALS & PROJECTIONS
MANAGEMENT & TEAM

REGULATORY CONSIDERATIONS

CULTURAL FIT

Our selection process is industry-agnostic. However, companies must have a disruptive business model with high-growth-potential in China’s Tier 1, 2, 3 and 4 cities. Companies should also have an experienced team that is ready to expand to China and manage exponential growth.

STRATEGY

STEP 2

TOJOY Helps Companies Establish Strategic Investor Relationships and Local Operating Partnerships in China

We then help your company obtain funding and suitable joint operating partners in each targeted Chinese city. Once a partnership is formed, your local joint operating partners will draw upon their own teams, financial resources, and business networks to help you successfully launch your business in their city.

FUNDING

TOJOY facilitates investment for your company’s expansion from its 1,000,000+ member network. The capital raised will allow you to access the Chinese market and rapidly expand operations.

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LOCAL OPERATING PARTNERS

TOJOY selects operating partners that match your criteria from its extensive network. TOJOY matches your company with the most suitable local partners in multiple Chinese cities.

GROWTH

STEP 3

TOJOY Provides Comprehensive Support to Help Companies Scale Across China

Ant to Elephant Model

Our platform offers a host of services to support your company at every stage of growth in China. Our customized services include business intelligence, management consulting, branding, marketing, resource management, capital management, exit strategies, and more.

At TOJOY, we call this dynamic growth the “Ant to Elephant” model. Within months of joining our platform, our portfolio companies have transformed from small businesses – “Ants” – to industry leaders – “Elephants”. TOJOY Holding Group Ltd. itself has reached a valuation of RMB 30 billion ($4.5 billion USD) in 2018, up from RMB 3 billion ($450 million USD) in 2014 and RMB 3000 ($450 USD) in 1991. It is our mission at TOJOY to help all companies achieve exponential growth results.